Dave Cameron, MS, BS

Backed by more than 20 years of work experience in the analytics and data science fields, Dave Cameron lends his expertise as a strategic leader at his firm, Cameron Consulting, and as an educator across several colleges. A member of the faculty at the Lake Forest Graduate School of Management, an adjunct professor at Aurora University, an adjunct instructor at the University of Chicago, and an adjunct professor at Benedictine University, he devotes up to 25 hours a week to teaching—including an introduction to business class for undergraduate students and a leadership and analytics one for graduate students—and 20 hours a week consulting.

Prior to starting his consulting business in 2017, he worked for 12 years at the Nielsen Company—serving as director and vice president of statistical methodology, vice president of the Statistical Center of Innovation, global vice president of consumer segmentation, and global vice president of data science. He was previously active as the director-turned-senior director at Merkle Inc., manager of target marketing at Ameritech, now AT&T, and launched his career as a member of the adjunct faculty at Harper College. In addition to his primary endeavors, he authored the texts “Why Identity Resolution is Critical to Retailer Survival” for Access Intelligence, LLC and “Nielsen Personalizes the Mobile Shopping App” for the Journal of Advertising Research in 2012. He has also lent his voice as a committee member for DMA Analytics and Data Science within the Association of National Advertisers.

From a young age, Mr. Cameron had an exceptional aptitude for mathematics, which ultimately gravitated him toward his profession. Although, he wasn’t content with pursuing math for its own sake but rather sought a career that would enable him to make a significant impact on the world. Upon graduating as the valedictorian of his high school, he earned a Bachelor of Science in applied mathematics and computer science from the University of Detroit Mercy, where he graduated summa cum laude, and a Master of Science in applied statistics from the Ohio State University. Ultimately, his tenure as a global vice president for Nielsen demanded extensive travel and unwavering commitment and so after dedicating himself to his profession for years, he shifted gears and focused on providing guidance to a multitude of early-stage companies with revenues ranging from $10 million to $30 million. By doing so he found his niche and his clientele grew to about eight to 10 a year, with referrals from peers and clients further increasing his business.

Through Cameron Consulting, he has made good on his favorite motto, “Find what your strengths are and develop them.” When he’s not working, he is active as a competitive Scrabble player in tournaments and enjoys spending time with his family, including his wife, Joanne, and children, Sylvia and Ian.